Marketing and Public Relations Coordinator
Position Summary:
Technical and coordination support of the Department of Marketing and Public Relations in the areas of: internal and external communication, media relations, marketing and promotional plans, events, programs and customer service, with outcomes that support AVL’s overall goals.
Responsibilities:
• Website content management and updates
• Technical support to update and maintain digital signage inside and outside the terminal
• Social media and on-line ratings monitoring, and content support with maintenance/updates
• Content development for marketing/communication projects, including photography, videography, writing, simple graphics
• Coordination and maintenance of lists including media contacts, e-news database, frequent traveler and other lists as needed
• Coordination of schedules for various programs, including Paws for Passengers, Art in the Airport, Music in the Airport and Music on the Fly; other coordination duties as assigned.
• Special event and program support, to include the art gallery exhibit installation/uninstallation, music programs, holiday décor installation/uninstallation, PR events (on and off-site), and others as assigned.
• Coordination of promotional items inventory
• Title VI coordination and monitoring
• Crisis communications duties, as assigned
• Guest services clerk back-up, as needed
• Limited after-hours or weekend work required
• Performs other duties as assigned by the Marketing Director
Education Requirements:
• Associate’s degree in marketing, media, business or related field of study. Bachelor’s degree preferred. Experience Requirements
• At least two years marketing/public relations or similarly related experience.
Skills and Abilities:
• Proficiency in the use of computer software including skills in Microsoft Word, Excel, PowerPoint.
• Excellent verbal, written and communication skills
• Strong organizational skills • Ability to multi-task
• Experience with social media content management (Twitter, Facebook, Instagram, YouTube, Pinterest)
• Experience with website content management, WordPress or Drupal platforms a plus
• Knowledge of graphic design/Adobe Suite a plus
• Basic photography and videography skills
• Must be customer service-oriented, and comfortable working in a public setting
• Ability to exercise independent initiative work and to work as a team player
• Ability to build reports
• Assist in the creation of strategies for promotional purposes.